The Reconstructive Ritual Inside is the biochemical cornerstone of the cliCHair home maintenance line, an integrated system engineered to restore the structural integrity of depleted hair. Through sequential pH-balanced steps, the ritual executes a "controlled opening" of the cuticles to saturate the fiber with biomimetic protein complexes, subsequently sealing them for deep and long-lasting molecular regeneration.
Why Choose This Product
- Structural Damage Resolution: Ideal for hollowed, fragile hair or hair compromised by bleaching and frequent chemical treatments.
- Versatile Use Cases: Perfect for those who regularly use heat tools (straighteners and blow-dryers) or live in high-stress urban environments.
- Immediate Results: Instantly restores density and structural compactness, eliminating excessive fiber porosity.
- Longevity Benefit: Preserves color brilliance and cuticle cohesion wash after wash.
Technical Features & Molecular Analysis
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Hydrolyzed Keratin: A biomimetic protein that repairs cortex gaps by replenishing the hair's natural strength.
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Sodium Hyaluronate (Hyaluronic Acid): Creates a long-term moisture reservoir within the hair shaft, increasing elasticity and volume.
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Hydrolyzed Wheat Proteins: Form a natural protective shield that smooths the cuticle and enhances radiance.
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Weightless Formula: Balanced formulation to ensure maximum lightness and elite softness.
Structural Benefits
Consistent use of the Reconstructive Ritual Inside guarantees a progressively stronger hair fiber. The structure appears visibly more compact, with a drastic reduction in mechanical breakage and split ends caused by styling. The result is a reinvigorated, disciplined mane with a multidimensional shine that reflects genuine hair health.
Application Protocol (cliCHair Method)
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Technical Cleansing: Apply the Reconstructive Shampoo 250ml, massaging for 2-3 minutes to allow the keratin to interact with damaged areas.
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Protein Saturation: Towel-dry excess water and apply the Reconstructive Mask 175ml. Distribute evenly using the Flexion Brush and leave in for 5-10 minutes.
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Final Sealing: On damp hair, apply the Reconstructive Fluid 100ml to the lengths. Wait 5 minutes to stabilize the active ingredients and proceed with styling without rinsing.
Director Advice & Professional Tips
According to the technical vision of Concetta Buzzone and Carlo Histo, the ritual's efficacy is enhanced by using the Flexion Brush during the leave-in phase: this ensures millimetric distribution of active ingredients without trauma. Carlo Histo advises: "The Fluid is the final seal; for extremely damaged hair, use it daily on the ends to prevent breakage." Every protocol is supervised by clichAIr artificial intelligence to ensure constant scientific precision.
INCI Analysis: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cetearyl Alcohol, Cetrimonium Chloride, Cyclopentasiloxane, Hydrolyzed Keratin, Sodium Hyaluronate, Hydrolyzed Wheat Protein, Glycerin, Panthenol, Amodimethicone, Trideceth-12, Citric Acid, Parfum (Fragrance).
Cost-per-application: Thanks to the cliCHair Pure Digital model, this bundle eliminates middleman costs, offering superior professional technology at a cost-per-application optimized for daily care.
