NIKA FROZEN BLONDE. THE NEW AGE OF BLEACHING.
How often does one of your customers express the desire to have a very light blonde or to be able to show one of the trendy colors like pastel? Certainly a lot, but often stops before the fear that bleaching - essential to achieve these results - could damage their hair.
From today, you can reassure her! Thanks to the new FROZEN BLONDE line, born from NIKA research, you will be able to give it the color of its dreams by keeping the hair in optimal, bright, very soft conditions.